Does the Ahmadiyya Muslim Jamaat want to change the fact that it is little known in England?

Yes. Its members are meant to make their message known actively. But a person is truly convinced not by leaflets, but by the good example of someone he knows.

Being little known is not something one should simply accept. Angels will not descend to change the thinking of a society. That is the task of the people who have a message. This is why members have been encouraged for years to become active, for example by reaching out to schools and teachers. Whoever reaches a country’s teachers also reaches its next generation.

In Islam there is no compulsion. No one can be forced into this work either; it depends on willing cooperation. Happily, more and more people are becoming interested in passing the message on.

But leaflets alone achieve little. Many organisations send out literature, and many recipients glance at it and throw it away. Real conviction does not begin with reading a booklet. It begins when you meet someone whose conduct impresses you and you want to know where his strength comes from. Literature can awaken attention. Personal encounter has to do the rest.

A change of faith is a gain only if it makes people better. Someone won over by good conduct, decency and a kindness that extends to all people is a danger to no one. Such a gain is a gain for all religions and for society as a whole.